Profile · 2010 to today

Hello.

I'm Geovania Silva. I build online stores that actually sell.

Start here

What I focus on

E-commerce and conversion for brands that measure their site by revenue, not compliments. Shopify and WordPress, mostly cosmetics and supplements.

Geovania Silva · E-commerce Specialist Scroll to explore
Geovania Silva

About me

I've been building the web since 2010.

I'm Geovania. I've been building websites since 2010, which means I basically grew up with the internet. Today I work on Shopify and WordPress, and most of my day is spent thinking about how a page feels and why people decide to buy.

I work mostly with cosmetics and supplement brands, because physical products live or die on the product page. My job is to turn your store into your best salesperson, and I take the results as personally as you do.

Shopify WordPress UI/UX Conversion CRO Cosmetics Supplements

How I work

Four things I do on every project.

No agency middlemen. No handoffs. You talk to the person who is actually building your store.

01.

Design with a sales instinct

I design pages that know how to guide, convince, and sell without feeling pushy.

02.

Fast, conversion-ready code

I build stores that load quickly, hold up under real traffic, and convert under pressure.

03.

I listen first, then I build

Every line of code starts with a conversation. I want to understand your product before I touch the page.

04.

Ready for customers anywhere

I build stores prepared for global audiences, with the technical basics set up from day one.

14+years building stores that sell.

Scope of Work

When you hire me, you work directly with me, from first brief to launch day. No juniors. No surprises.

01

Websites

Custom sites built from the ground up. Fast, secure, and designed to hold up when real traffic hits.

02

Shopify Stores

I build Shopify stores from scratch or rebuild the ones that aren't selling. Themes, upsells, bundles, integrations, checkout, all tuned to convert.

03

Sales-Driven UI/UX

Every screen answers one question: will this help the customer buy? That shapes layout, hierarchy, proof, and every CRO call.

04

Ongoing Growth

Your store evolves, so I keep working on it. Launch pages, A/B tests, and monthly numbers you can act on.

Case 01 · Rosa Selvagem

I built this store, and it became a category leader.

rosaselvagemoficial.com.br
Cosmetics store I've led since launch.

This store became the brand's main sales channel, and stayed there.

  • I designed and built the full Shopify store
  • I rebuilt the UX for higher order value
  • I tune the product pages every month
R$ 36.48M
in annual revenue
180.2K
orders in the period

Source: Shopify Analytics dashboard, Jan to Dec 2025.

Case 01

Real data from the dashboard.

Shopify Analytics · January 1 to December 31, 2025

Sessions
0.00M 6%
Total sales
R$0.00M 1.7%
Orders
0.0K 10%
Conversion rate
0% 100%
2M 1M 0
JanFebMarAprMayJunJulAugSepOctNov
Jan 1–Dec 31, 2025 Jan 1–Dec 31, 2024
50+ orders to fulfill
50+ payments to capture
50+ high-risk orders

Case 02 · Animal Balance

I redesigned their store, and sales took off.

animalbalance.com.br
R$ 3.2M/year after I redesigned the full store.

My redesign turned flat sales into steady growth.

  • I redesigned the full Shopify store
  • I rebuilt the product and collection architecture
  • I added upsells and cart recovery
R$ 3.2M
in annual revenue
13.8K
orders in the period

Source: Shopify Analytics dashboard, Jan to Dec 2025.

Case 02

Real data from the dashboard.

Shopify Analytics · January 1 to December 31, 2025

Sessions
0.0K 9%
Total sales
R$ 0.0M 11%
Orders
0.0K 10%
Conversion rate
0.00% 40.8K%
200K 100K 0
JanFebMarAprMayJunJulAugSepOctNov
Jan 1–Dec 31, 2025 Jan 1–Dec 31, 2024
50+ orders to fulfill
50+ payments to capture

Case 03 · Nutrador

A Shopify store I built for the EU market.

nutrador.com
Full store I built in English. Selling steadily in Euros.

1.57% conversion, holding steady in a market I don't live in.

  • I built the full Shopify store in English
  • I set up checkout and integrations for EU customers
  • I designed the UI for an international audience
€ 266.7K
in annual revenue
1.57%
conversion rate

Source: Shopify Analytics dashboard, Jan to Dec 2025.

Case 03

Real data from the dashboard.

Shopify Analytics · January 1 to December 31, 2025

Sessions
0.0K 13%
Total sales
€0.0K 16%
Orders
0 3%
Conversion rate
0.00% 26%
20K 10K 0
JanFebMarAprMayJunJulAugSepOctNov
Jan 1–Dec 31, 2025 Jan 1–Dec 31, 2024
11 orders to fulfill
50+ payments to capture
19 return requests

Technical stack

The tools I live in every day.

Real daily workflow, not a resume filler.

Adobe Photoshop

Graphic Design

Figma

Interface Design

Shopify

Ecommerce

Adobe Illustrator

Graphic Design

Sketch

Interface Design

Webflow

Web System

Adobe InDesign

Graphic Design

WordPress

Web System

VS Code

Web System

Adobe XD

Interface Design

Woocommerce

Ecommerce

inVision

Web System

When the experience is intuitive and well-crafted, conversion stops being an effort and becomes a natural outcome.

Here's what I can take on for your brand, with clear scope and timelines you can plan around.

Item
Description
01
I build and maintain your website and Shopify store
02
I create landing pages for campaigns and product launches
03
I improve UI, UX, and product page experience
04
I run conversion optimization and A/B testing
05
I handle integrations (ERP, payment gateways, email marketing)
06
I provide ongoing support and monthly performance reports

Let's talk

Thank you.

If you made it this far, we probably have something to build together. Reach out and I'll get back to you the same day.

© Geovania Silva. All rights reserved. Built, designed, and written by me.
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